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School Faculty of Business and Law
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Department Marketing, Enterprise & Tourism
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Location London
Research activities
I have completed a journal on celebrity endorsements.
I am now focusing on researching on hotels and loyalty factors
Current Teaching
Modules taught:
MKT1120/1/2/3 : Module Leader for Marketing Theory and Practice, January Starters.
MKT3010, MKT4146 Module leader for both Global and Cross Cultural Marketing modules.
MBA Digital Marketing module.
MKT4006 : Dissertation supervision.
PhD Supervision
Publications:
The relationship between consumer personality traits and celebrity personality traits
Shahzeb Hussain, Suyash Khaneja, Kinnari Pacholi, Waleed Yousef, Michael Kourtoubelides
Journal of Asia Business Studies
ISSN: 1558-7894
Article publication date: 16 June 2023