Dr Zhongqi Jin

Senior Lecturer in Marketing

Zhongqi Jin
  • School Faculty of Business and Law

  • Department Marketing, Enterprise & Tourism

  • Location London

Research activities

His research interests are in the fields of innovation management, product development, branding and consumer behaviour. He has published widely in International Journal of Management Review, Journal of Business Research, R&D Management, International Business Review,  Journal of Strategic Marketing, International Journal of Innovation Management, Asia Specific Journal of Logistic and Marketing, Creativity and Innovation Management, and International Journal of Management Education among others. He is an active member of British Association of Management and  an editorial board member of the International Journal of Management Review..


Current Teaching

Dr. Zhongqi Jin has over twenty years of teachingand research in higher education.  He hastaught postgraduate and undergraduate students as well as executives in a widerange of modules in the area of innovation management and marketing.  Currently he is the module leader for MKT4701 Entrepreneurial Marketing and MKT4223 International and Cross-cultural Marketing.

He is alsoan experienced PhD supervisor. He has five successful PhD completion so far. Currently he is the Director of Study of three PhD students and supervisor of further two PhD students. 


Biography

Dr. Zhongqi Jin holds a PHD inNew Product Development  from University of Bath, UK.

Publications