Prof TC Melewar

Professor of Marketing & Strategy

TC Melewar

  • School Faculty of Business and Law

  • Department Marketing, Enterprise & Tourism

  • Location London

Research activities

I have published over 150 refereed journal articles and written about fifteen books.  I have supervised through to completion about thirty PhD students.


Current Teaching

My current teaching is:

MKT3011 International and Cross Cultural Marketing

MKT3456 International Marketing

MKT4146 Cross Cultural Marketing and Communications


Biography

TC joined Middlesex University in 2013.  Before that he was a Professor at Brunel University and Zurich University of Applied Sciences, Switzerland.  TC also taught at the University of Warwick and De Montfort University in Leicester.  He obtained his PhD from Loughborough University of Technology, an MBA from Cleveland State University, USA and BSc (Business) from Indiana University, Bloomington, Indiana, USA.  He has also taught MBA and MIB programmes in Russia, Republic of Georgia, Republic of Moldova, Germany, France, Sweden, Indonesia and Malaysia.  He was awarded the Honorary Fellow by the Academy of Marketing in 2016.

External activities

  • PhD External Examiner, University of East Anglia, 2024

    • Publications

    View publications