International Tourism Management BSc Honours

In year one, you will engage with both broader issues and processes central to the operation of successful businesses in the contemporary global context but will also explore in depth and detail the key relationships that exist between tourism, the communities in which it takes places, and different applications of the concept of social justice. 

This module provides a foundational understanding of business data and the state of digital technologies. The module will equip you with the skills to effectively collect data, analyse, communicate, and interpret statistical information to address a wide range of business and management challenges. By introducing the integral role of digital technologies in modern and innovative business environments, the module provides insights into both the current state and the evolving landscape of technological advancements and its implications on business. 

This module introduces you to management concepts, such as business functions, organisational structure, and work design approaches, stressing the importance of effective organisational communication, teamwork and the development of conflict management and negotiation strategies. You will learn to use managerial tools to assess the organisational environment and enhance performance. The module highlights the vital role of corporate social responsibility and ethics for long-term business sustainability.

This module provides you with an overview of key marketing concepts and apply them in a variety of organisations. The module provides you with an initial introduction to the fundamentals of marketing and will provide a key foundation that is relevant across a variety of business courses. You will develop knowledge and understanding of the core role of marketing, including the value of the marketing mix in ensuring successful marketing strategies, as well as the significance of external and internal environment for marketing practice.

This module introduces you to the wide range of often complex relationships that exist between tourism (and tourists), the communities in which such activities take place, and different ways of understanding the concept of social justice. Changes in demand for different types of tourism will be considered, as will the role that technology has played in driving these processes. The impacts of different forms of tourism will be considered in detail, by application of real-world case study examples. These will be analysed through the lens of the increasingly influential  increasingly influential ‘ethical tourism’ paradigm. The potential for different stakeholders to provide solutions will be explored by application of different ideological perspectives. The rise of urban walking tours will be considered, leading to the innovative, experiential walking tour assessment that will conclude the module.

On this module you will undertake approved work experiences and personal and professional development activities, for a minimum of eighteen weeks full time employment. This will give you the opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will help you to demonstrate your commercial awareness.

Year two will focus on management across different areas of the tourism industry and give priority to different research approaches and processes of experiential learning.  

The module enables you to understand and apply key destination management concepts, theories and skills necessary to evaluate places as tourist destinations. You will have opportunities to learn how to continually adapt as tourism industry professionals, in particular working in destination management organisations, by employing data-driven approach to the evaluation of opportunities and challenges of a destination. You will also be able to identify solutions that enable tourism to thrive in sustainable ways and focuses on wellbeing of all involved.

The module provides you with experiences of a world tourism city and you will learn how to continually assess and adapt as tourism industry professionals through practice. You will be able to assess tourism experiences from a consumer perspective as well understand the theoretical aspect. Several locations in a world tourism city are selected as case studies. Through exposure to a range of real-life examples, you will be able to apply an experiential framework, critically evaluate and provide recommendations for further development of these tourist locations. 

This module familiarises you with the importance of marketing research and insights in business, particularly in the marketing management process. Through research-informed teaching, you will learn how to conduct a marketing research project, including establishing business research needs, gaining insights into the consumer market, designing appropriate research, creating research instruments, gathering primary and secondary data, conducting both qualitative and quantitative data analysis, and using the findings to improve marketing decision-making.

This module provides you with a comprehensive understanding of sustainable tourism practices, both theoretically and practically. It explores various factors influencing sustainable tourism consumption, including psychological factors, values, needs, product/process innovation, marketing communication, and consumption evaluation. The module is also designed to teach a critical understanding of sustainability principles and how to implement environmental, socio-cultural, and economic practices that safeguard our planet and societies. It is underpinned by the United Nations World Tourism Organisation's Sustainable Development Goals (SDGs). 

The module focuses on key components of tourism management. You will gain an overview of the resources and their management in tourism – human resources, customers as well as revenue. You will develop critical analysis regarding these and will also be able to apply these in different tourism contexts. You will appreciate how radical creativity can assist in successful future development of the tourism industry. You will learn through innovative teaching strategies to improve digital communication skills, data analysis and graduate-level numeracy skills. The module will also assist you in developing a creative mindset.

Building upon your first work experience module, you will undertake approved work experiences and personal and professional development activities, for a minimum of 18 weeks full time employment. This gives you the opportunity to immerse yourself in the world of work and develop effective strategies to understand work and organisational life. The module will help you to demonstrate your commercial awareness.

On this module you will participate in an approved work experience and a range of personal and professional development activities, for  a minimum of 36 weeks full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to demonstrate your commercial awareness.

On this module you will undertake an approved work experience and personal and professional development activities, for a minimum of thirty-six weeks of full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module develops your ability to demonstrate your commercial awareness.

On this module you will participate in an approved work experience and a range of personal and professional development activities, for  a minimum of 36 weeks full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to demonstrate your commercial awareness.

In year 3, there will be a strong focus on different tourism industry sub-sectors and the diverse range of graduate-level employment opportunities they provide.

This module will give you a critical understanding of the events sector, exploring its impacts and legacies, as well as understanding the practical stages for planning and managing an event. The module will equip you with knowledge of the intricacies of various types of events, such as corporate, sporting, arts, cultural, community, hallmark, and mega events.

Additionally, the module will analyse the motivations and roles of the private, public, and third sectors in the development and execution of events. You will develop your own event concept and implementation plan, covering areas such as event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety, legal context, and event evaluation.

This module explores the relationships between strategy, policy-making and innovation as practised within the global tourism industry. The impacts of globalisation on the strategy-formulation and policy-making landscapes will be explored in detail, as will the often complex interactions between evidence, ideology in the context of policy-making. The module provides you with a critically-informed understanding of the role and importance of innovation management and process in designing tourism activities in a commercial context. It will enable you to recognise the challenges in key tourism markets, critically analyse the available resources and technologies, and creatively develop solutions for an identified target market. Case studies will be used to help you relate the issues to practical, contemporary real-world scenarios.

This module develops your understanding of the relationships between the tourism industry and key public passenger transport modes (air transport, rail, urban bus/coach and water-based transport systems). The current standing of these modes - in terms of public – private relations, industry funding and management arrangements, and demand trends - will be situated within their recent historical context. The module will also directly address sustainability issues, the changing nature of the passenger experience, and afford a strong focus to practical considerations relevant to securing employment in these sectors.

This module develops your understanding of the relationships between the tourism industry and key public passenger transport modes (air transport, rail, urban bus/coach and water-based transport systems). The current standing of these modes - in terms of public – private relations, industry funding and management arrangements, and demand trends - will be situated within their recent historical context. The module  also directly addresses  sustainability issues, the changing nature of the passenger experience, and afford a strong focus to practical considerations relevant to securing employment in these sectors. 

This module provides a critical examination of the dynamics of heritage and tourism development from both social sciences and management perspectives. While focusing on the growing importance of utilising the past in contemporary tourism development, it attempts to integrate a rich diversity of academic discussions in heritage and tourism management with industry policies and practices. The module’s case-study approach will encourage you to apply knowledge from literature and research to real-world situations. With reference to post pandemic challenges and opportunities and digital media development, the module engages with contemporary practices of heritage sectors at both global and local levels with an aim of developing more sustainable and regenerative tourism development.

This module will develop your understanding of the global hospitality industry. You will gain an overview of the hospitality industry, through the evaluation of  management theories, models and current industry practices. You will learn about hospitality industry trends, innovations, employment and new business opportunities, as well as challenges and issues. And you will learn how to critically assess the strategic approach to hospitality in a competitive and diverse environment.

You will learn by attending interactive sessions, fieldwork, seminars and practical workshops. Seminars and workshops are a great opportunity to discuss what you have learnt in lectures and through independent study with your peers and tutors.

Most seminar groups have about 25 students.

Work is divided into credits of approximately 10 hours of study time. You will need to complete 120 credits per year, which are broken down into modules of typically 30 credits.

During your first year, your weekly timetable will typically consist of:

• 10 hours of workshops per week.

Outside of teaching hours, you’ll learn independently through self-study which will involve reading articles and books, working on projects, undertaking research, and preparing for assessments including coursework, presentations and exams.

Here is an indication of how you will split your time for each academic year:

Our excellent teaching and support teams will help you develop the skills relevant to your degree from research and practical skills to critical thinking. And we offer free 24-hour laptop loans with full desktop software, free printing and Wi-Fi to use on or off campus, even over the weekend.

Your learning will be assessed regularly and is made up of 100% coursework.

Assessments

We'll test your understanding and progress with informal and formal tests.

The informal tests usually take place at least once per module, from which you’ll receive feedback from your tutor. The grades from these tests don’t count towards your final marks.

There are formal assessments are usually at the end of each module and will count towards your module and your final marks.

Assessments are reviewed annually and may be updated based on student feedback or feedback from an external examiner.

To help you achieve the best results, we will provide regular feedback.